The creative force behind our image

Florence brings not only a passion for horses but also an impressive athletic background. She rides Iberian horses and excels with her Grand Prix stallion. As a former European Champion at the highest level in the MCI, she understands the importance of finesse, perseverance, and craftsmanship like no other. This experience forms the foundation of her commitment to quality and her keen eye for detail at Maddelin.

Bridge between languages, worlds and customers

Besides her athletic talents, Florence speaks fluent Portuguese—a valuable asset in the world of Iberian horses and an asset to our international communication. She connects people effortlessly, understands the subtle nuances of different equestrian cultures, and translates that knowledge to our clients in a warm, accessible way.

Our engine behind social media & marketing

Florence is the driving force behind our social media and marketing. With her creativity, storytelling, and authentic style, she perfectly conveys the atmosphere, quality, and vision of Ruitersport Maddelin. She has an unerring sense of what resonates with customers, creates compelling content, and contributes daily to building a recognizable, modern, and stylish brand.