Fly masks and ribbons

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          On hot summer days, horses are easily bothered by flies, horseflies, and other insects . A well-fitting fly mask or fly tape provides peace, comfort, and protection, both in the pasture and while riding. At Ruitersport Maddelin, you'll find a wide selection of fly masks and tapes designed to keep insects at bay without restricting your horse's vision or comfort.

          Protection and comfort in every detail

          Our fly masks are made of fine-mesh, breathable fabrics that effectively repel insects while maintaining air circulation and visibility . Each model is anatomically shaped for a natural fit around the eyes, ears, and nose, allowing the horse to move freely and eat without irritation.

          Our collection includes:

          • Fly masks with ears and nose flap for maximum protection.
          • Earless masks for horses that are more sensitive to pressure.
          • UV-resistant masks to protect the skin and eyes from the sun.
          • Fly ribbons (brow straps) that are attached to the halter – ideal for horses that are pastured without a full mask.

          Soft materials, strong protection

          Each product in our range has been carefully selected for its quality, durability, and comfort . The soft edges prevent chafing, while sturdy hook-and-loop closures ensure the mask stays in place, even on active horses. Our fly ties are made of lightweight, flexible cords that repel flies with the slightest movement – ​​a simple yet effective solution for summer irritations.

          For every horse and every use

          Whether your horse is pastured, in training, or prone to insect bites, there's a model to suit. Our masks and ribbons are available in various sizes and styles, from foals to large sport horses. They also pair perfectly with our fly rugs for complete summer protection from head to tail.

          Practical, stylish and easy to maintain

          Our fly masks are machine washable, quick-drying , and retain their shape and elasticity, even with daily use. With a stylish finish and a choice of neutral or modern colors, they provide not only comfort but also a polished, professional look.

          Personal advice

          Not every horse tolerates the same fabric or style equally well. Our team is happy to help you with advice on fit, protection, and material selection , so your horse stays optimally protected – without stress or irritation.

          OUR TEAM

          Stephanie

          Manager and driving force behind Ruitersport Maddelin

          Stephanie is the founder and public face of Ruitersport Maddelin in Torhout, West Flanders . With years of experience in equestrian sports and a passion for quality, she personally selects all the collections in the store. She consciously chooses high-end brands, ensuring customers are always guaranteed comfort, durability, and technical performance .

          Expertise that senses what riders need

          Stephanie considers the perspective of both horse and rider. Whether it's bits, blankets, competition attire, or training equipment, she provides honest and expert advice tailored to the needs of athletic and demanding riders.

          Personal service & premium selection

          Thanks to her meticulous approach and warm, dedicated approach, Maddelin has become a fixture in the region. Customers feel heard, guided, and confident in their choices. This personal touch is at the heart of Maddelin's DNA. Stephanie continues to build a shop that stands for quality, reliability, and expertise every day. Thanks to her foresight, Maddelin continues to evolve—both in the Torhout store and online.